ultra
ultra
Branding | Exhibition
Branding | Exhibition
Role
Role
Branding Team
Wayfinding
Fabrication
Branding Team
Wayfinding
Fabrication
A brand identity and exhibition design for the 2025 University of Houston Graphic Design Senior Show displaying student work over the course of the two-year program. Branding team developed an identity system and brand guidelines, designed promotional content, wall graphics and wayfinding to showcase the brand within the exhibition space.
A brand identity and exhibition design for the 2025 University of Houston Graphic Design Senior Show displaying student work over the course of the two-year program. Branding team developed an identity system and brand guidelines, designed promotional content, wall graphics and wayfinding to showcase the brand within the exhibition space.
title + logo
The prefix "Ultra" means to go to the extreme, or beyond what is ordinary. The title was selected to represent a class where each designer goes above and beyond while staying true to their voice.
The prefix "Ultra" means to go to the extreme, or beyond what is ordinary. The title was selected to represent a class where each designer goes above and beyond while staying true to their voice.
color duotones
The selected colors reflect the spirit of the class — bold, vibrant, diverse and innovative. All possible duotone combination are used in different parts of the system and allow each designer to choose a duotone to be used for their webpage ultra.uhgd.org.
The selected colors reflect the spirit of the class — bold, vibrant, diverse and innovative. All possible duotone combination are used in different parts of the system and allow each designer to choose a duotone to be used for their webpage ultra.uhgd.org.
exhibition Wayfinding
To help visitors navigate the exhibition, the space is laid out with signage framing and defining each project being showcased. The signage utilizes elements of the system as if extracted from a poster, while maintaining the brand's fluidity and asymmetry.
To help visitors navigate the exhibition, the space is laid out with signage framing and defining each project being showcased. The signage utilizes elements of the system as if extracted from a poster, while maintaining the brand's fluidity and asymmetry.
Next Project
